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The seven types of enterprise products are main equipment, accessory gear, raw materials, component parts, processed material, supplies, and company services. This video is indicating that IKEA is expert about house-furnishing by showing that they are thinking about not only items but also buyers. In this position, you will work towards attaining defined sales growth goals by focusing on initiating relationships with multi-level selection makers by means of advertising mailer campaigns, in-particular person contacts and presentations. They chose soap and detergents since they felt it would be the easiest market place to train distributors to sell.