3 Tips for Telling Your Brand Story on Social Media

The great broadcasters were great because they knew how to tell a story. Edward R. Murrow. Walter Cronkite. Ron Burgundy. Put ‘em in front of cue cards or a teleprompter (hopefully with appropriate punctuation) and watch as they educate and inspire. Last month, I introduced a four-pillared approach that I developed a few years ago to help clients get a grip on the then-new world of social media marketing. That new world is far more settled now. I mean, does anyone still play Mafia Wars? However, the Grow. Broadcast. Engage. Optimize. approach is still relevant to local businesses working to improve their use of social media. Today, let’s take a look at how to channel your inner Cronkite to tell your brand story more effectively in social media.

Say it. Don’t spray it. Consistency is key.

I once had a colleague who’d go silent on Twitter for days and then emerge late at night to unload dozens of tweets in the span of an hour or two. I referred to his condition as Twittarrhea. Don’t spray your audience with Twittarrhea. Post often enough that your audience remembers you, but not so often – or in such extreme bursts – that they’re overwhelmed. The best social media marketers use an editorial calendar to organize their thoughts and ensure that their social accounts are being updated regularly. The consistency that comes from an editorial calendar will help your followers know what to expect.

Be yourself… which means staying on brand.

Too many brands build their social media content calendars on blatant promotions and “me too” holiday posts. You should have more to say about your business than that… especially if you read my post outlining three questions for getting to know your brand. Before you post another meme on your Facebook page, ask yourself: Who are we as a business? Who are our buyers? What are their pain points? Then get creative about how you can build a connection with your audience based on who you are and not on a trendy and fleeting meme.

Mix up your content and be relevant in your community.

Your Twitter feed should be more than just a long list of retweets and links back to product pages on your website, but at the same time don’t spend hours in meetings just to come up with a few perfectly crafted tweets. Instead, you want to offer a variety of content types across all your social media platforms. Text is good. So are occasional links. Rich media like photos and graphics are better. Facebook encourages brands to “use high-quality photos that showcase your business or products, or lifestyle images of people interacting with them.” You might even try experimenting with low-cost videos. Remember, unlike the national chains, your local business is plugged in to your community. Be sure to mix in kudos for local success stories and shout-outs to community organizations and events to stand out from the corporate competition down the street.

Social media is so much more than delivering the news.

Think back to the great broadcasters. Murrow, Cronkite, and Burgundy didn’t build their own audience. They didn’t solicit feedback. They just delivered the news. Broadcasting is a big part of a social media marketer’s job, but it’s not the only part. After all, broadcasting is a one-way communication channel. And we all know by now that social media is a two-way conversation — and a great way to tell your brand story.…

Strategies to Make Operations More Efficient to Boost Productivity

Running a small company is not for the faint-hearted. It requires proper planning and implementation of ideas. In today’s world, almost every sector in the business world is facing competition. Therefore, if you want your business to remain competitive, you should work hard to boost operational efficiency. If the operations of your business are inefficient, it is likely to collapse in the future. Moreover, to manage competition from the bigger firms in the industry, you must improve and update your business operations. Honing efficiency and effectiveness in your company will boost productivity and lead to success. This article provides five crucial strategies that you can use to make your business operations more efficient, hence improving productivity.

1. Focus on Your Customers and Prospects

First, you need to analyze how you handle your customers and prospects. Your customers are an integral part of your business. Therefore, if you want your business to grow, your efforts should go beyond their expectations. It is advisable to work on things that will improve customer satisfaction, which is one of the best ways to make your business operations efficient. For instance, you should enhance customer communications. When a particular client calls your company, you need to respond to his or her queries instantly and intelligently, which will boost brand loyalty.

2. Train Your Employees Regularly

You need the help of competent employees to achieve your short-term and long-term objectives. Therefore, when hiring, you should ensure that you get the best people to work for your company. Moreover, it is advisable to organize employee training sessions frequently in your organization. Look to onboarding and roadmap software to help keep everyone on the same page as new hires enter the picture and projects are underway. Things keep changing in the business world. Therefore, equipping your workforce with modern techniques will make operations more effective and boost productivity.

3. Manage Your Finances Well

As a small businessperson, the way you handle your finances is likely to determine the stability of your business. No matter how little your funds or resources are, you need to spend them wisely to avoid challenges in the future. For instance, before spending even a single coin in your company, you should come up with an effective plan. You need to formulate a perfect budget to control your spending. Additionally, you should hire an experienced accountant to monitor your inflows and outflows. Before launching a project, you should analyze its risks thoroughly to prevent unbearable losses in the future.

4. Invest in Technology

In today’s competitive environment, business automation is a critical necessity. Automating your business operations will not only enhance efficiency but will also help in cutting costs. For instance, it is advisable to abandon some of the traditional marketing strategies. The traditional marketing techniques are costly. Their return on investment (ROI) is also low. You need to automate your marketing processes. You should use digital marketing techniques to create brand awareness. Some of them include social media marketing and email marketing. These methods will help you reach more people, which will increase your customer base and profitability. Additionally, you should invest in the modern machinery to make work easier.

5. Motivate Your Employees

You should know that your workers are the core of your business operations. Therefore, you should value them and involve them in decision making. If you want to enjoy a high retention rate, you should maintain an excellent relationship with your employees. Also, you need to give rewards to the loyal and hardworking employees. Motivating your employees and involving them in decision making will make them feel part of your company’s success. Therefore, they will remain loyal to your business and work hard to achieve their objectives, making operations more efficient.

Lastly, if you want your operations to run smoothly, you should create a perfect business plan. A business without a plan is destined to fail. Once you observe these strategies, your business operations will be efficient.…

Freelance Marketing Strategy Jobs On the web

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Notion And Meaning Of Solution

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The Heart Of Your Business Success

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