Deal With Credit Issues

Springfield Remanufacturing might be a perfect example of how an open paradigm works. In 1993, when the company was International Harvester’s engine-rebuilding plant, management decided to close the facility. But the general manager, Jack Stack, knew the business could succeed by creating a partnership with the employees. By passing the hat among the employees and borrowing money from a bank, he had enough to buy the firm.He was able to bring Springfield Remanufacturing back from the dead by using an open management system. In 1995 this company generated $104 million in revenue and at least $2.8 million in net profits. The company has experienced strong growth ever since. Stack listed these positive components:

• Employee involvement and ownership
• Sharing of rewards and risks
• Invaluable employee input
• A self-managed organization
• Increased worker education
• A rapidly growing business incubator

Contrast the experiences of the open paradigm used by Springfield with the telephone company’s closed paradigm. Organizations that share appropriate information, financial data, and the planning process with their workers and customers are proving to be more efficient and creative organizations with higher quality, higher profits, and higher employee morale.

The competitiveness of the market affects pricing decisions. Where few direct competitors exist there may be a greater
degree of latitude for pricing decisions. The nature of the competition also has an influence, as some competitors may be vulnerable to lower prices, chiefly if their costs prevent them lowering prices any further.

Other competitors may be open to claims of poor value or quality. In this case, a higher price accompanied by appropriate advertising could reinforce perceptions of premium value and quality. An important rule is to target one competitor or a group of competitors, attacking them with the most appropriate pricing strategy.