Deal With Credit Issues

Springfield Remanufacturing might be a perfect example of how an open paradigm works. In 1993, when the company was International Harvester’s engine-rebuilding plant, management decided to close the facility. But the general manager, Jack Stack, knew the business could succeed by creating a partnership with the employees. By passing the hat among the employees and borrowing money from a bank, he had enough to buy the firm.He was able to bring Springfield Remanufacturing back from the dead by using an open management system. In 1995 this company generated $104 million in revenue and at least $2.8 million in net profits. The company has experienced strong growth ever since. Stack listed these positive components:

• Employee involvement and ownership
• Sharing of rewards and risks
• Invaluable employee input
• A self-managed organization
• Increased worker education
• A rapidly growing business incubator

Contrast the experiences of the open paradigm used by Springfield with the telephone company’s closed paradigm. Organizations that share appropriate information, financial data, and the planning process with their workers and customers are proving to be more efficient and creative organizations with higher quality, higher profits, and higher employee morale.

Customer perceptions and behaviour – what the customer wants and expects – are among the biggest influences on pricing. Successful pricing is based on a clear understanding of the needs and nature of the target market. The culture of the market affects pricing decisions. If there is an acceptance of a particular type of pricing structure or approach, strategies will often follow this. The maturity of the market is also important. If the market is mature with few new customers, pricing decisions should focus on taking customers from competitors as well as retaining market share. But if the market is new and growing, the aim is to build and gain market share as rapidly as possible.

These two approaches may or may not lead to the same result. Lastly, if the market is in decline, prices may need to be cut simply to compete for a dwindling number of customers.