3 Tips for Telling Your Brand Story on Social Media

The great broadcasters were great because they knew how to tell a story. Edward R. Murrow. Walter Cronkite. Ron Burgundy. Put ‘em in front of cue cards or a teleprompter (hopefully with appropriate punctuation) and watch as they educate and inspire. Last month, I introduced a four-pillared approach that I developed a few years ago to help clients get a grip on the then-new world of social media marketing. That new world is far more settled now. I mean, does anyone still play Mafia Wars? However, the Grow. Broadcast. Engage. Optimize. approach is still relevant to local businesses working to improve their use of social media. Today, let’s take a look at how to channel your inner Cronkite to tell your brand story more effectively in social media.

Say it. Don’t spray it. Consistency is key.

I once had a colleague who’d go silent on Twitter for days and then emerge late at night to unload dozens of tweets in the span of an hour or two. I referred to his condition as Twittarrhea. Don’t spray your audience with Twittarrhea. Post often enough that your audience remembers you, but not so often – or in such extreme bursts – that they’re overwhelmed. The best social media marketers use an editorial calendar to organize their thoughts and ensure that their social accounts are being updated regularly. The consistency that comes from an editorial calendar will help your followers know what to expect.

Be yourself… which means staying on brand.

Too many brands build their social media content calendars on blatant promotions and “me too” holiday posts. You should have more to say about your business than that… especially if you read my post outlining three questions for getting to know your brand. Before you post another meme on your Facebook page, ask yourself: Who are we as a business? Who are our buyers? What are their pain points? Then get creative about how you can build a connection with your audience based on who you are and not on a trendy and fleeting meme.

Mix up your content and be relevant in your community.

Your Twitter feed should be more than just a long list of retweets and links back to product pages on your website, but at the same time don’t spend hours in meetings just to come up with a few perfectly crafted tweets. Instead, you want to offer a variety of content types across all your social media platforms. Text is good. So are occasional links. Rich media like photos and graphics are better. Facebook encourages brands to “use high-quality photos that showcase your business or products, or lifestyle images of people interacting with them.” You might even try experimenting with low-cost videos. Remember, unlike the national chains, your local business is plugged in to your community. Be sure to mix in kudos for local success stories and shout-outs to community organizations and events to stand out from the corporate competition down the street.

Social media is so much more than delivering the news.

Think back to the great broadcasters. Murrow, Cronkite, and Burgundy didn’t build their own audience. They didn’t solicit feedback. They just delivered the news. Broadcasting is a big part of a social media marketer’s job, but it’s not the only part. After all, broadcasting is a one-way communication channel. And we all know by now that social media is a two-way conversation — and a great way to tell your brand story.…

Vlad Musteata- CEO of ProImobil:Moldovan real estate sector becomes much more attractive because of a Brand New Fiscal Reform

“The new tax reform in the Republic of Moldova happened in 2018 and represents a stimulus for the local business environment development and has a positive impact especially on the real estate field in Chisinau.” -this is Vlad Musteata’s statement, the director of the real estate company ProImobil, a leader on Moldovan market.

According to him, after the new legislative package was approved, Moldova became much more attractive for real estate investors. “Taxes for investors have been considerably diminished. If so far, the capital gains due to the sale of the real estate was 9%, now it has changed to 2.2%. This is a very low tax, both for local and foreign investors.”

Another advantage accentuated by the director of ProImobil, Vlad Musteata, is the fact that lower taxes on estate purchase have favored an increase in credit sales, including theFirst-Time Home Buyer Program, which has contributed in Romania to the rise of the prices for estate.

Vlad Musteataadded that the reform has brought lots of transparency in the field of house sales, so that lower taxes encourage owners to declare the real priceof dwellings, without doubts.

The fiscal reform opensthe country’s doors to both internal and foreign investment funds. As the taxes diminish, the profit promises to grow. The difference of 6,8% can make a big difference, when applied to large amounts of money – and the real estate field operates exactly at this magnitude.

A new Fiscal Paradis in Moldova?

The new fiscal reform approved in the Republic of Moldova consists of the followings:

– Lowering income taxes for physical persons from 18% to 12%;

– Lowering employer’s social contributions from 23% to 18%;

– Increasing personal exemption from 23% to 18%;

– Reducingthe social contributions from employers in agriculture field from 16% to 12%;

The real estate sector isn’t the only one in which positive impact is expected after this reform. The recent pro-business measures taken will have positive economic and social effects, they will lead to new jobs, increased exports and declining migration, concludes Vlad Musteata.

For Moldova, a state that has a pretty high rate of annual emigration rate and a continuous need of well-paid jobs, the latest measures are a great opportunity. The fiscal reform is an immense step forward to a better future for the whole country.…

Strategies to Make Operations More Efficient to Boost Productivity

Running a small company is not for the faint-hearted. It requires proper planning and implementation of ideas. In today’s world, almost every sector in the business world is facing competition. Therefore, if you want your business to remain competitive, you should work hard to boost operational efficiency. If the operations of your business are inefficient, it is likely to collapse in the future. Moreover, to manage competition from the bigger firms in the industry, you must improve and update your business operations. Honing efficiency and effectiveness in your company will boost productivity and lead to success. This article provides five crucial strategies that you can use to make your business operations more efficient, hence improving productivity.

1. Focus on Your Customers and Prospects

First, you need to analyze how you handle your customers and prospects. Your customers are an integral part of your business. Therefore, if you want your business to grow, your efforts should go beyond their expectations. It is advisable to work on things that will improve customer satisfaction, which is one of the best ways to make your business operations efficient. For instance, you should enhance customer communications. When a particular client calls your company, you need to respond to his or her queries instantly and intelligently, which will boost brand loyalty.

2. Train Your Employees Regularly

You need the help of competent employees to achieve your short-term and long-term objectives. Therefore, when hiring, you should ensure that you get the best people to work for your company. Moreover, it is advisable to organize employee training sessions frequently in your organization. Look to onboarding and roadmap software to help keep everyone on the same page as new hires enter the picture and projects are underway. Things keep changing in the business world. Therefore, equipping your workforce with modern techniques will make operations more effective and boost productivity.

3. Manage Your Finances Well

As a small businessperson, the way you handle your finances is likely to determine the stability of your business. No matter how little your funds or resources are, you need to spend them wisely to avoid challenges in the future. For instance, before spending even a single coin in your company, you should come up with an effective plan. You need to formulate a perfect budget to control your spending. Additionally, you should hire an experienced accountant to monitor your inflows and outflows. Before launching a project, you should analyze its risks thoroughly to prevent unbearable losses in the future.

4. Invest in Technology

In today’s competitive environment, business automation is a critical necessity. Automating your business operations will not only enhance efficiency but will also help in cutting costs. For instance, it is advisable to abandon some of the traditional marketing strategies. The traditional marketing techniques are costly. Their return on investment (ROI) is also low. You need to automate your marketing processes. You should use digital marketing techniques to create brand awareness. Some of them include social media marketing and email marketing. These methods will help you reach more people, which will increase your customer base and profitability. Additionally, you should invest in the modern machinery to make work easier.

5. Motivate Your Employees

You should know that your workers are the core of your business operations. Therefore, you should value them and involve them in decision making. If you want to enjoy a high retention rate, you should maintain an excellent relationship with your employees. Also, you need to give rewards to the loyal and hardworking employees. Motivating your employees and involving them in decision making will make them feel part of your company’s success. Therefore, they will remain loyal to your business and work hard to achieve their objectives, making operations more efficient.

Lastly, if you want your operations to run smoothly, you should create a perfect business plan. A business without a plan is destined to fail. Once you observe these strategies, your business operations will be efficient.…

Industrial plug connectors you should know about

In industry and construction sector plug connectors are usedwidely. The operational requirements for which have increased. These connectors should have higher reliability and safety than conventional plugs and sockets. In general industrial plug in connectors necessarily meet the following criteria, exclude the possibility of accidental shutdown which can lead to an accident, they are protected from dust, moisture, and corrosive media, special connectors are suitable for explosive and fire hazardous conditions, special connectors for operation in high humidity conditions, the connectors differ in different nominal voltages, currents and the number of phases.Some industrial connectors can be used in everyday life for example for connecting diesel generators.

How to choose the capabilities?

There are many outlets and plugs differing in size, number of pins which is related to the current as well as the number of phases supplied. Connections have a minimum degree of protection of the shell IP44that allows them to be used in the open air. Along with the ability to transmit large currents industrial connectors prevent the possibility of accidentally connecting household appliances to sockets that are not intended for them, the shape of the plug simply will not work. For the manufacturing precision feedthrough products     such as these, the options are open now.

Connector’s code

Both plugs and sockets are color coded to indicate the range of voltages and frequencies used in a particular network. For example, the yellow color indicates a range from 100 to 130 volts at a frequency of 50 to 60 Hz. The blue color indicates a range from 200 to 250 volts at a frequency of 50 to 60 Hz. Red means a range from 400 to 480 volts at a frequency of 50 to 60 Hz. The color code refers to the highest voltage value between phases. Most often the blue connectors serve as weatherproof external sockets for connecting external devices. Yellow is for a transformer supply voltage of 110 volts use in construction sites to protect workers from electric shock, using electric tools on the construction site in the open air.Typically, large 32 amp blue connectors provide power to the structure such as a hovel and mobile trailers feed small 16 ampere blue sockets.

Conclusion: Power Connectors

Connectors are available in several versions designed so that a plug of one particular type can be connected only to a specific type of socket. The diameter of the annular body is different for currents of 16, 32, 63 and 125 amperes. The combinations of frequency and voltage differ in the location of the ground, allocated by the key groove.The first pin can be located in one of the 12 positions located under 30 degree on the circle on which the pins are mounted. The position is determined by the socket. The first pin has a larger diameter than all the others.…

The Makings Of A CPA Board Examination Topnotcher, Dennis Magallanes Of DFCAMCLP

certified accountantThe Institute of Accounting Technicians is chartered federally under letters patent granted by the federal government of Canada and is a not-for-profit professional body for accounting technicians. Linh Tsiu, the supply of data for this lens, is a Certified General Accountant with far more than fourteen years expertise. For these men and women, the job of bookkeeper and accountant was one much more obligation to add to their present roles of employee or company owner, parent, chauffeur, cook, housekeeper, gardener, host, nurse and teacher. In addition, Toronto has the most quantity of CAs practicing accounting than anyplace else in Canada. Accountants right now typically have at least a bachelor’s degree in accounting, or finance, or in business with a concentration on finance. The duty of Chartered accountant is to guarantee that the economic transactions of an organization are maintained according to the law they also keep track of price of management of the organization and handle tax matters. This entails a quantity of suggestions and needs in order to receive certification.certified accountantcertified accountant

Professional Behaviour: A specialist accountant ought to comply with relevant laws and regulations and need to stay away from any action that discredits the profession. Di Kanada, ada tiga lembaga yang menangani akuntansi: the Canadian Institute of Chartered Accountants (CA), the Certified Common Accountants Association of Canada (CGA), dan the Society of Management Accountants of Canada (CMA). A certified public accountant (CPA) also is necessary to pass a CPA exam that is created by the American Institute of Certified Public Accountants (AICPA). Even though it is not assured a certified public accountant (CPA) is most likely to make far better outcomes than a conventional accountant. Chartered Accountant has high scope in the company market and in Chartered Firm’s.

Until now, I am nonetheless in a quandary on how I managed to graduate, with Accountancy as my major course. Information obtained in the course of the organization ought to not be disclosed to the third parties with out initial getting the client’s permission. The answer is since numerous certified public accountants know how to get their clients the maximize quantity of tax deductions and they also how know to accurately organize receipts and other document verifications for those tax deductions.

Right after finishing the accounting system and getting a organization degree commence interviewing for jobs. Also, although producing certain big purchases like commercial house or media time and space, an accountant will most likely be in the ideal position to aid you setup step-by-step procedures. The CPA earns his/her stripes by enduring a rigorous course of study and training, capped off with 1 of the most notoriously tough skilled exams in the planet: The Uniform Certified Public Accountants Examination When a candidate passes the exam, it’s time to get licensed, which calls for jumping by means of some more hoops. And since I was placed in the accounting plan, that is the course I enrolled in and stayed in until I graduated from college. It may also be sensible to work component-time just before committing to an accounting degree.

You can earn a great salary and a great job in the planet of business, due to the fact as soon as a CPA completed the long tenure of education and pass its tedious trainings, they can currently avail the most rewarding jobs in the enterprise scenario. To work for private sector businesses, public sector organisations or in private practice the Chartered Certified Accountant (ACCA) qualifications would be the most relevant selection. I am so glad to know that you do not have to be a math whiz to turn out to be an accountant.…